Table of Contents

SECTION 1

Executive Summary

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SECTION 2

Market Context

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SECTION 3

The Retailer Preference Index

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SECTION 4

The RPI Winners & Trends

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SECTION 5

Quality Focused Retailers & Their Results

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SECTION 6

Savings Focused Retailers & Their Results

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SECTION 7

Unicorns, Undifferentiated & Their Results

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SECTION 8

Base Price, Product Quality, & Importance of Savings

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SECTION 9

Retailer Case Studies

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SECTION 10

Customer Feedback Letters

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SECTION 11

Winners by Pillar

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SECTION 12

Consideration for the Future

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