More data and insights available upon request!

Types of Data Captured

  • Customer perceptions of the value proposition
  • Stated customer behaviors (frequency, basket size, share of wallet, departments shopped, retailers shopped, channels shopped at retailer, app/loyalty program membership)
  • Customer demographics
  • 6,000 Canadians surveyed per year, in 2024 and 2025
  • dunnhumby conducts RPI studies in 11 countries each year

For:

  • Your banners’ specifics against the competition
  • More province-specific detail
  • Insights on Amazon, Dollarama, and Drugstore chains
  • Insights on chains in other countries

Interested in working with dunnhumby to leverage the RPI data for your business?

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