dunnhumby's
Second Annual Retailer Preference Index (RPI) for Canada Grocery
December, 2025
Costco Still First, But Discounters Have Momentum
- 1st Tercile made up almost entirely of club, discount, and superstore banners
- Many are riding the “One-Two Punch” of Price, Mass Promo, and Personalized Promo, Rewards to customer value proposition leadership
- Conventionals best positioned to fight back are equaling these leaders on personalization, but clearly beating them – and other conventionals – on Quality and Speed/Convenience