Winners by Pillar
Affordability
Affordability is a critical driver of reach, growth, and emotional connection, shaped by customer perceptions of prices, promotions, and loyalty rewards, spanning meal occasions.
Pizza joints are strong in this pillar, with Checkers and Del Taco proving a couple exceptions in the top 3, after Little Caesars.
Detail and Top 10
Top 3 in Select Levers within Pillar
Low Prices
Prices are low
Promotions
Has deals/sales that save me a lot of money
Loyalty/Rewards
Has great loyalty/rewards program
Value/Combo Meal Menu
Has combo/value menu that saves money
Product Variety
Product Variety is about offering customers breadth and choice, from food and beverage selection to meatless alternatives, private brands, healthier options, unique products, and solutions across meal occasions. Variety matters differently to different customers, and winning retailers Buc-ee’s, Wawa and Sonic know how to deliver it.
Detail and Top 10
Top 3 in Select Levers within Pillar
Food Options
Has a wide variety of food options
Mealtime Options
Has great options for any meal time
Wide Variety
Has a wide variety of products
Drink Options
Has a wide variety of drink options
+ Vegetarian/meatless options
+ Private/store variety + Healthy products variety
+ Unique products
Frictionless Transactions
The Frictionless Transactions pillar reflects the full ease of the shopping journey, from offering multiple ways to order, simple ordering processes, and customization, to new menu items which make meal decisions easy, to fast and accurate delivery.
Pizza places are particularly strong here, with Papa John’s, Domino’s and Pizza Hut at the top.
Detail and Top 10
Top 3 in Select Levers within Pillar
Ways to Order
Gives me a variety of ways to place my order
Customization
Makes it easy to customize my orders
Order Ease
Easy to place orders online or on an app
New Items
Often has new menu items
