Quality leaders Buc-ee’s, In-N-Out and Chick-Fil-A recognize the symbiotic relationship between product quality and experience quality. Clean stores and a great atmosphere cast a halo on food quality, and food quality likely contributes to a positive, great atmosphere.

Visibility goes beyond simply being seen. It’s about being part of the community and resonating with the whole family. Customer perceptions span ad recall, social buzz, appeal to kids, and local community connection.

Buc-ee’s, Raising Cane’s and Starbucks lead overall in the Visibility pillar.

Convenience & Speed – led by Kwik Trip, Casey’s and Raising Cane’s – means location convenience and speed to get meals and get in and out, but it also means being open when people need you, which is something c-store/QSRs lead in.