RPI Pillar Importance and Model Outcomes
The bottom line is that retailers with stronger RPI scores experience better long-term growth and do it with a value proposition that customers love. This means that growth is much more likely to be sustainable.
Over the past 5 years, top quartile QSRs have seen their foot traffic grow by an average of 5.9% per year, compared to only 0.2% growth for bottom quartile QSRs and 1.8% growth for third quartile retailers. This equates to, on average, 6x times faster growth than most retailers in the market. Top quartile QSRs also secure superior trust, attachment (sad if closed), and draw with its customers.
Brand Health Tiers and Their Placer.ai Foot Traffic Growth Rates
Retailers with better RPI scores and overall rankings are better positioned for the future
Which positions retailers for long-term success?
The 1st Quartile of QSRs have stronger customer perceptions in those pillars that matter more for driving reach, growth, and emotional connection. The pillars of the QSR customer value proposition, in order of importance, are: Quality Experiences/Products, Visibility, Convenience/Speed, Affordability, Product Variety and Frictionless Experience.
QSRs with stronger Quality Experiences, Products are better positioned for success than QSRs leading with other pillars
Pillar Importance in US Footprint
(% of Market Results Driven by Each Pillar)
Quality Experience, Products
Visibility
Convenience, Speed
Affordability
Product Variety
Frictionless Transactions
Market Results They Drive
Reach in footprint
Visits
Growth
