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Retailer Preference Index (RPI)

Quick Service Restaurant Channel Edition

Buc-ee’s, Kwik Trip Go Toe-to-Toe with In-N-Out, Chick-Fil-A as Leadings QSRs ​

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November, 2025

QSRs with the strongest customer value propositions grow 6x faster than those with lagging customer value propositions

Convenience-store chains blur lines with traditional QSRs to steals hearts and core missions from them

Battle over mindspace is being fought through social media and branded merch, which Buc-ee’s and Starbucks use to help them land in the 1st Quartile overall