Considerations for the Future
The RPI rank reveals which retailers’ customer value propositions are best positioned for future, long-term market success
QSR Battleground is Bigger Than You Think
Current convenience Store/QSR hybrids are well positioned to win the quick meal mission, and more are equipping themselves to enter the battle.
Always Be Vigilant About Experience Quality
The quality of the in-store experience reflects on your food quality, and the brick & mortar experience is where winning QSRs differentiate.
Be Present in Many Spaces
Mindspaces like social media must partner with physical box presence and branded merch in the wild to make the menu a go-to when quick meal occasions arise.
Innovate the Menu To Cover More Needs States, Not Just Newness
C-Store/QSR hybrids are going to push the limits of meal mission convenience, with their superior variety today.