Product Variety is about offering customers breadth and choice, from food and beverage selection to meatless alternatives, private brands, healthier options, unique products, and solutions across meal occasions. Variety matters differently to different customers, and winning retailers know how to deliver it.

Buc-ee’s, Pilot Flying J Travel Centers, and Wawa lead the Product Variety pillar overall. Buc-ee’s dominates, ranking 1st in 7 of the 9 attributes and holding the lead in the four that matter most to long-term growth within this pillar. Wawa excels in food and mealtime options, while Pilot Flying J stands out for overall wide variety and drink assortment.

Notable performers include Kwik Trip in food options, Sheetz in wide variety, 76 in mealtime solutions, and QuickChek in drink offerings, each carving a niche in how they bring variety to life for their shoppers.

The Frictionless Transactions pillar reflects the full ease of the shopping journey, from offering multiple ways to order, simple ordering processes, and customization, to new menu items, fast and accurate delivery, and bundled meals that help customers save.

Wawa, Sheetz, and Royal Farms lead this pillar overall, each excelling in different areas. Sheetz is the clear leader in ways to order, the single most important attribute, while also performing strongly in order ease and customization. Wawa matches closely, ranking in the Top 3 on those attributes and standing out for the perception that it regularly offers new menu items.

Further down the list, 76 ranks 5th overall in Frictionless but takes the top spot for new item perception, just ahead of Wawa and Walmart C-stores.