Considerations for the Future

The RPI rank reveals which retailers’ customer value propositions are best positioned for future, long-term market success

Meals are the battleground

Retailers who want to win beyond fuel must deliver credible foodservice, from lunch to mealtime variety.

Affordability always matters

Value perceptions in fuel, meals, and loyalty remain critical for reach, growth, and emotional connection.

Ease drives conversion

Frictionless transactions including ordering, customization, app engagement, and loyalty, turn trips into meals.

Any model can succeed

National, regional, and hybrid banners show that leadership comes from clarity of strategy and consistent execution, not just scale.

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