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Ninth Annual Retailer Preference Index (RPI) for U.S. Grocery

January, 2026

H-E-B Reigns; Walmart, Aldi Leading Charge of Savings-First Retailers

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Importance of saving customers money at an all-time high

Quality convergence occurring between retailers in the U.S., driven by improvements in those who’ve been historically behind

Saving customers money on groceries is more important in the U.S. than in most countries, with most households making below a basic living wage, due to the high costs of basic needs