dunnhumby's
Eighth Annual Retailer Preference Index (RPI) for U.S. Grocery
January, 2025
H-E-B Holds Top Spot; Value-Seeking Consumer Mindset Shapes the Future
- Billions of dollars each year left on the table by retailers with lagging customer perceptions
- Importance of saving money at a high point; no signs of diminishing in importance anytime soon
- Digital levers soften in impact on long-term success for first time since study began in 2018 as basics of brick and mortar retail execution increase in importance